Boomplay and HITLAB awarding International Recording Contract to Ghanaian Emerging Artistes

Boomplay, Africa’s largest music streaming and download service, has partnered with Hitlab to debut a music competition in Africa for upcoming music artistes dubbed Digital Emerging Artiste Showcase (DEAS).

The competition offers emerging artistes a recording contract with an international music label, partnership with Boomplay, an opportunity to be mentored by award-winning singer, rapper, songwriter and producer, Akon, among other exciting prizes.

To submit songs, interested artists will have to part with GHc 6 ($0.99) for 1 song, GHs 23 ($3.99) for 5 songs and GHs57 ($ 9.99) for 15 songs. All songs submissions must be made via the link

In a statement to newsrooms,  Tosin Sorinola, Artist and Media Relations Director for Boomplay, said,

“DEAS has launched at a time when the need for improved digitization of music processes is at an all-time high. What Hitlab has created here is novel and it transcends what is obtainable as of now. We are excited to play a crucial part in propelling emerging artists to the global stage through mentorship opportunities and securing partnerships with top producers and music executives globally. I urge emerging artists to take advantage of this once-in a lifetime opportunity.”

The Digital Emerging Artist Showcase (DEAS) is the first international competition for emerging artists with a fully digital application process. Artists can submit their songs for analysis through Hitlab’s artificial intelligence, Digital Nuance Analysis (DNA) technology, which ranks submitted songs to showcase their potentiality in an international market. Metrics such as production (beat, mastering), are considered in the fully-digital analysis.

The 2021 edition of DEAS Africa is scheduled to run until 30th October 2021 and thereafter all winners will be announced via the same platform. Early entries, however, stand a chance to be considered for MIDEM Africa and MIDEM Digital platforms. 

About Boomplay

Boomplay is a music streaming and download service provided by Transsnet Music Limited. The company has regional offices in Tanzania, Kenya, Ghana and Nigeria. The app is available globally on mobile through the Google Play Store for Android, App Store for iOS and on web via

As of April 2021, Boomplay has over 55 million Monthly Active Users (MAUs) with a catalogue of over 54 million songs.

About Hitlab

Hitlab Inc. is a digital media company with patented artificial intelligence algorithms that provide meaningful data for the entertainment industry. The company is revolutionizing the way content is discovered through the creation of cutting edge and innovative technology products that address an immediate market gap and need without language or cultural bias.

Official Social Media Pages:
Facebook: @boomplaymusicgh
Twitter: @boomplaymusicgh
Instagram: @boomplaymusicgh
DEAS Link:

Official Hashtag: #BoomplayXHitlab

For more information, contact:

For Boomplay:

Paul Azumah-Ayitey
Public Relations Manager, Ghana
[email protected]

Lone Ranger

Administrator | Graphic & Web Designer | Music Critic & Pencil Artist. Music is what I Live!

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