Rapper, songwriter and producer Bryan The Mensah is part of a group of new generation of independent Ghanaian artists with an international music reference and heavy influence on Ghanaian pop culture.
Road to Hastafari is a testament to Bryan The Mensah’s empowering journey so far – the slow and steady growth of a creative’s career where there is no real destination, but a point of accomplishment, gratitude, reflection and fulfilment. The Artist’s self-produced beats, bold hooks and aggressively optimistic hip-hop album transcends genres with ease, from afrobeat to trap to alternative pop.
Road to Hastafari follows three projects “Friends with the Sun,” “W I L D L I F E” and “NOT GOING OUTSIDE” and is the culmination of his conscious vision of contemporary African pop music.
Road to Hastafari will be supported by Social Media Influencer marketing for Twitter, TikTok and Instagram and a paid Youtube ad campaign with Radio and TV PR/promo in Ghana.
Previous projects have charted in the top 10 on Apple Music, iTunes, Yfm, Aftown Music and several reputable music platforms across Africa and other parts of the world. Bryan has worked with the likes of Mr Eazi, Odunsi The Engine, Efya, Kwesi Arthur, La Meme Gang, E.L., Chocolate City and BlaqBonez.