Video directed by BMP.
Cabum, born Frank Kwame Gyasi- Frimpong on 15 June 1985, to Ghanaian highlife musician Alhaji Kwame Frimpong (popularly known as Alhaji K. Frimpong) and Joyce Asabia Frimpong, is a Ghanaian rapper from Kumasi.
After two years of work, he got signed to Rock Entertainment and worked with a few managers including Andy Kem and Yaw Sarpong-Kumankuma. He has since released his first studio album “The Beginning”. His slogan or emblem which literally means “Cherish it” normally precedes or ends all his records. He uses that slogan to usher his listeners into his music to cherish his lyrics. Cabum has since shared the stage with Angelique Kidjo and Youssou Ndour at the Mo Ibrahim Freedom Concert.