Nigerian record producer and disc jockey, DJ Neptune connects with South African producer and the leading force behind Amapiano Focalistc on this amapiano inspired song titled Hustle, the 7th song housed under the ‘Greatness 2.0’ album.
Synopsis of ‘Greatness 2.0’
Since emerging in the early 2010s with his maximal interpretation of Afropop that weaved together R&B, hip-hop, and dancehall influences, DJ Neptune has had a constant presence at the forefront of the genre’s vaunt to global popularity, while trying to imbue popular music from west Africa with his more experimental ideas. “For me, as a DJ-producer, there are ideas I have in my head that the artists, most times, are necessarily not thinking up,” he tells Apple Music. “There’s really no rules to how I make music, I just want the end results to be great.”
The success of 2018’s Greatness was a vindication for Neptune’s innovative approach, and on his follow-up, the Lagos-based artist pairs his technical virtuosity with hit-making gravitas. “The idea behind it is just to kick off from where I stopped with Greatness,” he explains, “and then produce a bigger album and project.” Across an album that kicks off with the aspirational messaging of “Rise Up” and closes with the loved-up swag of “Nobody,” DJ Neptune (Imohiosen Patrick) engages his phalanx of collaborators in meaningful conversation.