Durban-based Hollywoodbets has been named the new partner and front-of-jersey sponsor of Brentford Football Club (formerly known as Brentford FC), a professional football side based in the United Kingdom.
Because they qualified for the next Premier League, the club recently gained an impressive following among South African fans.
According to Devin Heffer, the communications and marketing manager for Hollywoodbets, this announcement was made during a virtual media launch that was aired live on Wednesday, August 4 at 11:00 a.m.
According to Heffer, Hollywoodbets will be the first company to represent an international brand in its market in South Africa.
At the live, John Varney of the Brentford Football Club was interviewed by the launch’s host, Carol Tshabalala. He went on to say, “It’s a tremendous deal for South Africa and us; becoming the first betting company in South Africa to be featured on the front of a Premier League team’s jersey is simply amazing.”
Heffer claimed that Hollywoodbets formed a connection with the team from the United Kingdom after engaging in an online discussion in September of this year.
“We began to notice that our brands were more aligned,” he added. By November 2020, the name Hollywoodbets would appear on the back of the team’s jersey.
Brentford Football Club CEO John Varney made a memorable trip from London to speak at the gathering.
“Hollywoodbets has joined us on the trip,” said the group. They initiated made contact with us while we were participating in the finals of the competition. The fact that they have stayed with us on this journey is a source of pride for us, and they will reap the rewards of our promotion to the Premier League. We have now become a part of the largest sporting event on the planet. According to him, the Premier League is broadcast in over 100 countries across the world.
As Varney points out, Brentford’s return to the top tier of English football took 74 years after they were relegated. According to the manager, “we’ve had almost 782 players and 3375 league games make their debuts for the Brentford Football Club since we finished bottom in the Premier League.”
In the opinion of Heffer, the cooperation will give tremendous worldwide opportunities for the firm to expand its international footprint.
According to him, this is the largest platform on the planet, the most important football stage, and the largest sports stage. “The Premier League is well-known,” he said.