Artiste and music producer, Joseph Bulley popularly called Magnom, has said music being played in Ghana does not accurately represent the country.
Speaking on the Cosmopolitan Mix on Joy FM, Tuesday, Magnom said the songs that dominate on radio, television and other medium are songs people hear which influence the production of a new song. “I understand the artistes, because you could pour out 100 songs and maybe only one will get heard more for the whole year,” he said.
He added, “everybody [artistes] feel like because we are playing this kind of music, they have to make that kind of music.”
The ‘My Baby’ singer said that constant monopoly of some music reigning, shifts attention from producing unique tunes to help represent and grow the music industry.
He stated many stakeholders like the artistes, the DJs, presenters and others are not playing their role in helping the industry grow.
“I don’t think everybody understands the role they have to play in the game because if they [DJs, TV stations etc.] are just playing the same songs every single day, you are not helping the industry grow,” he stated.
Magnom added some of the artistes are also pursuing the music career as a job and are not passionate about it. He said many of such artist do not put in enough efforts and hard work to make the good music. “They are not researching about music and they do not love music. If you are into music you should know music and be able to predict an artist based on his abilities and not what it is now,” he said.
The artiste said many of the stakeholders are running away from the role they have to play to help Ghanaian music grow and sell but they are blaming the next man.
He advised artistes to pour out music whether it is being played or not, promote their brands and their music to help improve the industry adding they [the artistes] will earn money from streaming their songs on platforms [iTunes, Spotify etc].
Beatmakers, he said, should challenge themselves to produce songs that will put the Ghanaian image out to the world.
The ‘Ohemaa’ singer said stakeholders who promote the music have the power to make songs that project the industry, sell and not only play what is trending.
“If you hear a dope song just play it and not always expect something from the artiste because they may not always know you played their songs.”